Taking on new projects
I build ecommerce systems, rescue websites that have seen things, and ship products end to end. One engineer, no account managers, no mysterious junior team in another timezone.
Three things done properly, instead of ten things done adequately.
Storefronts, checkout and stock that don't fall over on your best day of the year. Shopify, headless, or hand-built when the platform starts arguing.
Slow, creaky or held together with hope. I untangle it, speed it up, and leave something your next developer will not swear at.
You have an idea and a spreadsheet full of hopes. I turn it into something real, in production, that people can pay for.
I don't only build software for other people. I run my own, and it keeps me humble.
My product
A video post-production collaboration platform. Teams upload video and graphics, then comment, revise and approve in one place — instead of across fourteen email threads and a group chat nobody reads. Built and run by me, from the database to the billing page.
A member company of the HKSTP Incubation Programme.
Visit FireFilm.ioHiring one person is a perfectly reasonable thing to be nervous about. Here's how that goes.
You tell me the problem. I ask annoying questions. You get a written plan with real numbers, including the parts I would talk you out of.
Working software in front of you within weeks, not a three-month silence followed by a dramatic reveal and an invoice.
Documented, deployable, no secret knowledge locked in my head. Keep me around because you want to, not because you have to.
Small on purpose.
Selena Solutions is a sole trader practice, which is a formal way of saying you talk to the person actually writing the code. Fewer meetings, faster decisions, and estimates from someone who has to live with them.
Running FireFilm keeps me honest. I ship, support and pay for production software of my own, so I know exactly which shortcuts come back to bite you in month seven.
Tell me what you're building, or what's on fire. You'll get a straight answer about whether I can help — including the occasional cheerful no.
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